Privacy

At Aislelabs, protecting your privacy is of utmost importance to us. As technologists, and consumers ourselves, we have engineered our technology to keep your personal information private and confidential while enabling an enhanced retail experience. Privacy is the default setting across all Aislelabs products, where-in, no personal information is stored without the consumer's consent.
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Our Commitment

Trust is not possible without an open and transparent operation. As a result, our privacy policy lays out our commitment to not collect and store any personally identifiable information without your permission, using strong encryption to further de-identify and protect the data we collect, maintaining policies for data expiration, and providing consumer the choice to opt-out of the program anytime. Opt-out today
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Privacy by Design

Aislelabs' approach is to be proactive in embedding privacy protection deep within the technology in a fully transparent and user-centric manner. Information and Privacy Commissioner, Ontario has recognized Aislelabs as a Privacy by Design Ambassador for our strong commitment to privacy. Aislelabs and Privacy by Design
Whitepaper: Building Privacy into Mobile Location Analytics (MLA) Through Privacy by Design As the popularity of smartphones and tablet computers continues to rise, more and more creative ways of using these devices are being developed. In this paper, we outline the application of 'Privacy by Design' principles in the design and architecture of MLA systems and their corresponding business practices to allow consumer privacy and retail analytics to co-exist.
Dr. Ann Cavoukian, Information and Privacy Commissioner Ontario
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Future of Privacy: Code of Conduct

Aislelabs, along with several industry partners, government agencies, and the Future of Privacy forum have proactively put forth an MLA Code of Conduct to anticipate and prevent any privacy-invasive events before they happen. The guidelines, adopted by Aislelabs, play a preventive, and not just remedial, role in upholding the user's right to privacy. Code of Conduct

Our Privacy Policy

At Aislelabs, protecting your privacy is of utmost importance to us. As technologists, and consumers ourselves, we have engineered our technology to keep your personal information private and confidential while enabling an enhanced retail experience. Retailers have been observing consumer behavior in their stores using various surveys and technologies to provide better services and to reduce operational costs for a long time. Aislelabs is enabling new ways for these retailers to analyze in-store consumer behaviour in an anonymous and less intrusive manner. We believe, our advanced technology will set the stage for the next generation of retail experience in a safe and secure fashion.

Privacy by Design

We have designed our products to respect the users' right to privacy from the very beginning. With Privacy by Design as our guiding principal, our approach is to be proactive in embedding privacy protection deep within our technology in a fully transparent and user-centric manner. Privacy is the default setting across all our products, where-in:
  1. We will not collect and store any personal information without your consent.
  2. You can opt-out at any time.
  3. We use industry standard cryptographic techniques and encryption to further de-identify and protect the data we collect.

What Do We Collect and How

Aislelabs sensors collect the MAC address from WiFi devices such as phones if WiFi is turned on for the device. The MAC address is a unique identifier for the device and is different from the phone number. Along with the MAC address, we also record the signal strength to infer the distance of the device from our sensors. The MAC address can be used to determine the make of a phone, e.g., Samsung or Apple, but it does not contain any further information about the phone or its owner.

Once the MAC address is recorded by our sensors, it is further anonymized by the use of industry standard cryptographic techniques before being saved to our databases. These techniques include randomization and one-way hashing which ensures that the MAC address can not be reverse engineered or extracted from the information stored in our databases. The anonymization establishes an additional safeguard in protecting the collected data. All data transfer over the internet is encrypted using SSL for collection and delivery of the data. We retain the anonymized MAC addresses in our databases for a period no longer than 24 months, at which time it is deleted.

Our sensors do NOT collect your name, email address, phone number, email messages, browsing data, or real-world identity in any form.

What We Do With Collected Data

Aislelabs shares collected data with our clients - retailers - usually as anonymous aggregate reports on in-store behavior of consumers. These reports contain information such as, how many people visited the retailer, how long do they stay on average, how often do they return, which part of the store do they visit, and if they also visit other locations of the retailer. This information can be used by the retailer to optimize store layout, design marketing promotions, change the store's staffing hours, or measure the impact of a campaign.

None of the reports or data shared with our client contains any identifiable information.

Who Do We Share Data With

Aislelabs may engage third party providers to perform various services on its behalf. We require that any third parties we share the data with are in compliance with our Privacy Policy and follow all appropriate security measures.

We do not respond to government requests unless we have a good faith belief that the response is required by law. We would require a warrant or court order before disclosing the limited device location data that we possess.

In addition, we may share this information with your consent.

Opt Out

You can opt-out at any time by visiting a web-based form at http://aislelabs.com/privacy/ and providing your device's MAC address. The provided MAC address is stored in our database in encrypted format to ensure we do not collect any further data from your phone. Previously collected data from your device is completely disassociated from the MAC within 30 days of receiving the request.

Code of Conduct

Aislelabs, along with several industry partners, government agencies, and the Future of Privacy forum have proactively put forth an MLA Code of Conduct to protect consumer privacy. Our adherence to the MLA Code of Conduct ensures that:

  • We protect and de-personalize all collected data. You can find information about the specific techniques used in our whitepaper on Building Privacy into Mobile Location Analytics (MLA) Through Privacy by Design.
  • We do not de-personalize any of the collected data without consent. We require that any third parties we share the data with are also in compliance with the Code of Conduct. All data shared with clients is further pseudonymised to ensure the data can not be re-identified by any third party.
  • We are participant in industry's central opt-out site, respecting the consumer's choice to completely opt-out of Mobile Location Analytics.
  • We are transparent about what data we collect, what we do with it, how long we retain the data, and who all we share it with.

Privacy Policy Regarding Use of This Website

By using this website http://www.aislelabs.com/ you consent to collection of certain personally identifiable information. Information collected via this website is kept separate, and never correlated with the anonymized MAC addresses collected by the physical sensors, except for the purposes of opt-out if requested.

You can browse our site anonymously. If you explicitly disclose any personal information, e.g., for requesting product information, we will collect information such as name, address, email and phone number which may be used to contact you.

We also collect certain anonymous and aggregate information about visitors to our website to better improve our services. This may take place via use of cookies. We may use third parties to collect this anonymous and aggregate information, such as Google Analytics. We may share anonymous or aggregate information about our website visitors with third parties for advertising purposes, such as retargeting, or with other trusted parties that assist us in operating our website or conducting our business

If you are an Aislelabs client and user of one of our products, additional privacy related conditions may apply as stipulated in Aislelabs' Product Privacy Policy and Service Agreements.

Policy and Questions

Our Privacy Policy may change from time to time, and the most current version will be available at http://www.aislelabs.com/privacy/ This Privacy Policy is effective as of 24th Oct 2013. If you have any questions or comments about this Privacy Policy, please contact us at privacy@aislelabs.com