Aislelabs and Cisco joined forces to deliver a engagement & analytics solution to a major international airport serving tens of millions of passengers a year. This solution enables the airport to anonymously understand the behaviour of passengers and create real-time and aggregated heat maps of wait times – all without compromising on passenger privacy.
The solution helped airport discover that their passenger’s on-site experience had a profound impact on annual revenues. Delays depending on when and where they happen as well as their duration can impact retail sales in a positive or negative way. Certain events, such as weather-related delays and holiday crowds, triggered longer waits at gates, security checkpoints, and check in counters. The Aislelabs platform reveals such dependencies and aids to design optimal strategies to maximize revenue.
To mitigate the effects of the delays, the airport can test different solutions, such as adding additional staff during a trigger event to determine which scenario most positively impacts the customer experience. This allowed the airport to identify the most effective remedial strategies to mitigate long delays and wait times.
Using airline loyalty apps, the solution can also alert passengers about flight status, including boarding times and delays. The Aislelabs’ Engage platform can provide an additional layer of accurate proximity, using Bluetooth with Wi-Fi, for the apps to enable a personalized airport-experience for the passengers.
True to the nature of partner ecosystem, Cisco and Aislelabs continue to work with the airport to brainstorm new applications to improve the passenger experience. In addition, they continue to work together on other customers including large chains of shopping malls.
Continue reading more at Cisco’s CMX Partner Ecosystem Blog: http://blogs.cisco.com/wireless/aislelabs-and-cisco-take-off and Aislelabs’ solution page for Airports and Transportation vertical.