We are pleased to announce a new partnership with the Dallas Mavericks.
Our product suites have been deployed at the American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data.
“We look forward to connecting with our fans through the Aislelabs platform,” said David Herr, Chief Technology Officer of the Dallas Mavericks. “These new audience insights will allow us to better understand, predict, and optimize fans’ customer journeys as well as create targeted, personalized marketing tailored to their needs, which in turn, will build a deeper relationship with all MFFLs (Mavs Fans for Life).”
Utilizing our Flow and Connect platforms, the Dallas Mavericks will be able to gather actionable data on their fans utilizing guest WiFi and heatmaps at the stadium.
“I’m delighted to work with the Mavs,” said our CEO, Nick Koudas. “Our aim at Aislelabs is to help our clients understand who their customers are, utilizing our enterprise-grade solutions. We are excited to help the Dallas Mavericks achieve all their marketing goals.”
We here at Aislelabs are thrilled to work with the Mavs. Our Connect solution will transform their guest WiFi into a powerful WiFi marketing tool, allowing the Mavs to engage their fans at a personal level by offering one-click access to free WiFi via Facebook, Twitter, email and other popular social sites. They’ll gain actionable insights into who their fans are, including their age, gender, location, interests, and what they like, all within the Aislelabs solution. With Flow, they’ll get actionable insights on fans inside and outside the AAC. The Mavs will be able to visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heatmaps, and the complete conversion funnel.