Amplifying Data Driven Marketing: New 360 Mall Case Study Released

Aislelabs has put together a new case study based on our client 360 Mall.

We are pleased to announce that we have released a new case study focusing on 360 Mall. It is a unique retail, leisure, sports, and luxury entertainment destination that aims to provide the best customer experience in Kuwait. It is the region’s first mixed-use destination owned and managed by the multi-billion dollar Tamdeen Group.

360 Mall looked to consolidate customer data and increase sales using marketing technology but encountered challenges in building a centralized CRM. The fragmented systems previously used to collect and manage customer profiles made it difficult to run effective campaigns, creating incomplete entries and duplicate customer identities.

With Aislelabs’ enterprise-grade WiFi marketing and location analytics deployed, 360 Mall was able to consolidate user profiles from multiple touchpoints and secure overall impressive results, amplifying over 35,000 unique customer profiles. Here’s what Aram Mkrtchyan, Marketing General Manager for 360 Mall, said about the Aislelabs solution:

Your tenants and customers are always looking to make decisions faster. With the power of Aislelabs to connect customer data at scale, we were able to transform digitally into a customer-centric leader in the region.

This new case study details how the Aislelabs product suite helped 360 Mall build a CRM from several customer touchpoints. It presents how the product suite was implemented to engage with new and returning customers, growing their CRM with rich, user profiles that were far more engaged with the brand in only ten months. You can learn more about it here.

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Aislelabs is the leading global provider of enterprise software for marketing automation, location analytics, predictive intelligence, and combining online and offline customer touchpoints. The company serves customers across verticals including retail, transportation, hospitality, venues, and F&B.

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