Aislelabs is delighted to announce that we’ve just published a new success story of a boutique perfumery’s grand opening in a shopping centre. The use case explores how the shopping centre was able to drive footfall to the grand opening.
This new case study is available today and features how Aislelabs leverages big data and machine learning to advertise an event. Creating buzz around and upcoming opening can help drive new visitors to the mall and promote more shopping to other stores that share an affinity. In this use case, the shopping centre targeted a specific audience to drive as much footfall to the grand opening of the premium boutique perfumery. Using both the Aislelabs Flow and Connect platform, they were able to reach 120,000 individuals who were identified using their past behaviour and visits.
Aislelabs Flow is a cloud-based, enterprise grade location analytics platform that helps visualize repeat customers, customer loyalty, dwell times, walking paths, and real-time heatmaps to track key objectives across all your locations. Connect provides exciting solutions like Smart Coupons transforming your guest WiFi into a powerful WiFi marketing tool. Businesses can provide free WiFi in exchange for customers age, gender, location, and interests data and create hyper-targeted, multi-channel marketing campaigns.