Unify offline customer data captured at brick and mortar spaces with Shopify’s online ecommerce shopping platform in a single CDP.
Aislelabs announces a new integration app for Shopify, expanding its Customer Data Platform (CDP) capabilities. With this new integration, businesses can capture customer data regardless of whether it was obtained via a guest WiFi opt-in, a mobile app, newsletter sign-ups, or by shopping or browsing at a business’ Shopify site.
Using the Aislelabs platform, Shopify profiles and transactions are automatically sent to Aislelabs’ CDP identifying the online order and merging it with an existing profile or creating a new one. Business marketing teams will see a single, consolidated customer profile filled with demographic, psychographic, and contact information.
By integrating Aislelabs with Shopify stores, retailers can now avoid customer data silos and create a single CDP of all shoppers. First party data is collected from customer visits to physical stores which is unified with online visits in a privacy respecting manner to enable a 360 degree view of the customer.
Built-In Marketing Automation
Run personalized campaigns to retarget shoppers and increase sales by analyzing data received through digital commerce and visits to physical stores in a single profile. Understand which customers shop only online, only visit a physical store, or shop both online and offline to personalize marketing efforts and cross promote. Aislelabs can calculate and attribute the ROI of both online purchases and in-store visits to give a true insight of a business’ marketing effectiveness.