Most restaurants have limited information regarding who their customers are, where they live, their demographics, contact information, and interests. These are valuable pieces of information which are hard to collect in a non-intrusive way.
Recent history with the COVID-19 pandemic has illuminated why having the ability to contact customers directly is so important. Guest WiFi can help you collect this information seamlessly when your customers opt in to your WiFi service through their social media accounts or filling in their email address. No matter where they are or what is happening in the world around us, you can always keep in communication.
Building Restaurant Loyalty
Beyond having the ability to directly contact your customers, gaining a deeper understanding of them—individually and in aggregate—helps you to develop strategies to engage them, build stronger relationships, and foster restaurant loyalty. You can easily understand the prevailing demographics and interests among your restaurant goers and focus your marketing strategies. Creating valuable contact lists of your customers allows you to stay in touch and communicate with them after they have left the premises enables you to personally engage them if they haven’t visited recently. Using our rules-based platform, an incentivizing email can automatically be triggered allowing you to reduce customer churn.
Creating New Opportunities
In addition to demographics, information on where your customers live is highly valuable. Do your customers mainly live in certain areas of the city? Are they traveling a large distance to visit? Such information can generate leads or insights for new restaurant locations based on demand. Demographic information and interests let you concentrate your marketing strategy around restaurant events that appeal to the target demographic.
Getting to know your customers enables opportunities for personalized marketing. Marketing strategies centered on peak demographics and interests offer valuable insight for business expansion and allow you to execute a communication strategy aligned with their interests and preferences. This only scratches the surface of what’s possible when you’re in control of business to customer communication.