When discussing the impact of a digital ad campaign, ROI is very rarely discussed in depth. Instead, one of the biggest indicators when it comes to online marketing is the click-through rate (CTR). It’s a measurement of the number of clicks …
Tag Archives: ROI
Aislelabs is the leading global provider of enterprise software for marketing automation, location analytics, predictive intelligence, and combining online and offline customer touchpoints. The company serves customers across verticals including retail, transportation, hospitality, venues, and F&B.