Tag Archives: ROI

ROI and Completing the Digital Loop to Understand Digital Marketing Campaigns

When discussing the impact of a digital ad campaign, ROI is very rarely discussed in depth. Instead, one of the biggest indicators when it comes to online marketing is the click-through rate (CTR). It’s a measurement of the number of clicks …
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Aislelabs is the leading global provider of enterprise software for marketing automation, location analytics, predictive intelligence, and combining online and offline customer touchpoints. The company serves customers across verticals including retail, transportation, hospitality, venues, and F&B.

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