A leading European property development and investment company operating 10+ shopping centers and mixed use buildings needed a way to improve their customer behavioral analytics operations. Tens of thousands of visitors passed through their building which were were mixed use with retail, residential, and transit facilities. The existing camera counting technology could not differentiate between the visitors using transit from the customers – this capability was crucial to optimizing operations.
The Aislelabs platform was deployed and using special techniques, unified all people-counting infrastructure to provide a single, cohesive analytics dashboard that represented the most accurate snapshot of customer behaviour.
What You’ll Get from This Success Study
- Footfall analytics: new vs returning customers, dwell times, cross paths
- How many customers visited other locations in a portfolio?
- Did marketing campaigns and promotions affect footfall?
- What are the most profitable zones within a commercial property?