How Multi-location Restaurants like Flanigan’s Leverage Guest WiFi to Launch Loyalty Programs

What's Inside:

  • How to build a strong CRM database and launch a Loyalty Program.
  • How to acquire rich behavioral data to intelligently segment and target customers.
  • How to target customers using Location-Triggered Email Marketing campaigns.




Especially Curious?

Flanigan’s is a  family-run restaurant with 23 locations in South Florida. Established in 1959 by Joe “Big Daddy” Flanigan, the bars and restaurants reflect Southern Florida’s nautical saltwater and island themes.

Aislelabs features the Walk-Through Rate (WTR) metric that corresponds with each customer’s ROI in the database. Whenever a customer receives an email and returns to a restaurant, Aislelabs detects this return providing a true ROI for each campaign.