How Multi-location Restaurants like Tablez Use WiFi Email Capture to Built a CRM of 190,000 Users

What's Inside:

  • How to integrate with pre-existing infrastructure where no new hardware was needed.
  • How to build a contact database, complete with demographic and interest attribution.
  • How to deanonymize visitors to their locations, enabling first-time top-to-bottom marketing funnel attribution.




Especially Curious?

Tablez is a multi-brand retail arm of the $7.4B LuLu Group International. Tablez operates 21 global brands across food &beverages, specialty retail, lifestyle and fashion in GCC and the Indian subcontinent.

Once deployed, Aislelabs built a robust email contact database, powered by free WiFi registrants authenticating using email and Facebook methods. This attribute-building feature enriched the email contact database, including demographic, interests, and contact information like age, gender and location.