Dalma Mall is a super-regional shopping mall and one of the largest in Abu Dhabi, housing over 450 regionally and internationally owned brands. They wanted to increase foot traffic to bring both new and returning customers to their shopping centre, grow their Instagram following, and incentivize visitors connecting to the guest WiFi to grow their CRM.
Launching a sweepstakes, Aislelabs assisted Dalma Mall in implementing its Winter Campaign “WiNFi – Connect & Win” offering its visitors an opportunity to enter into the Digital Raffle promotion & win the grand prize of a brand-new SUV “Chevrolet Tahoe”. Visitors were invited to sign-in using their Instagram, to be part of the raffle draw for a chance to win the grand prize. Over the course of the campaign, they were able to increase their Instagram reach by over 9,000 followers and saw an 11% increase in unique visitors to the shopping centre.
What You’ll Get from This Case Study
- How the Connect platform seamlessly builds a CRM of information from offline customer touchpoints.
- How ads, email campaigns, and incentives work together to drive new and repeat visitors to the shopping centre.
- How the Aislelabs platform helped streamline the creation and distribution of unique digital draw tickets.