Flanigan’s Seafood Bar and Grill, a beloved Florida family restaurant chain, had been delighting customers since 1959. However, the COVID-19 pandemic created a tough business environment, especially for the F&B industry.
Flanigan’s needed a way to drive ROI, unify customer data collection, and deliver personalized email marketing campaigns. Aislelabs supercharged their Flan’s Club loyalty program helping them to acquire rich behavioural data to intelligently segment and target customers with their marketing efforts across 23 branches.
In the 18 months after deploying the Aislelabs product suite, Flanigan’s Seafood Bar & Grill were able to build a rich CRM of thousands of customer profiles, complete with rich customer data, served millions of personalized emails that drove sales, and recorded over 40x ROI per month for the product suite over the last 8 months.
What You’ll Get from This Case Study
- How the Connect platform seamlessly builds a CDP of information from offline customer touchpoints.
- Driving personalized marketing programs that drive Walk-Through Rate (WTR), an Aislelabs attribution metric that directly correlates to customer ROI.
- How to leverage the Connect platform to communicate with customers during a pandemic.