The popularity and importance of an online channel have been steadily increasing and taking a larger share of the pie. Physical retailers are expected to maintain a strong online portal that delivers a seamless customer experience, augmenting their existing physical locations. To create a more robust presence, retailers must embrace offering unified shopping experiences as part of their strategy. Retailers have a wealth of data that they can leverage to unify the online and offline experience and drive an omnichannel strategy. The Aislelabs platform provides a Customer Data Platform that enables businesses to capture customer visits, online browsing behaviour, offline attribution, and more.
What You’ll Get from This Success Study
- The inherent edge retailers have in capturing customer data
- Building an omnichannel strategy
- Unifying online digital interactions and offline customer behaviour