In an effort to drive repeat footfall and increase sales using marketing technology, Pizza Nova found challenges in building their CRM efficiently. Not only were there obstacles for online customer acquisition, but offline as well with a large majority of customers visiting physical locations.
The Canadian owned pizza chain operates 140 locations and has been serving their customers for over fifty years. With Aislelabs’ enterprise-grade WiFi marketing and location analytics deployed across all 140 locations, Pizza Nova witnessed impressive results. They were able to build a rich CRM with hundreds of thousands of user opt-ins and drove sales.
What you’ll get from this case study
- The challenges Pizza Nova faced building a CRM from both online and offline sources.
- How and where the Aislelabs solution was implemented.
- How they grew their CRM and sent millions of emails that drove sales.
- What the results were after a 12 month period.