Traditionally, physical stores are passive in nature. A smart store, in contrast, senses visitor presence and responds intelligently. The smart store is equipped with continuous real-time sensing capability to understand traffic patterns, dwell times, and visitor preferences in a non-intrusive and trustworthy manner. Several actions, from a live change in ambient details to the display of customized messages, can take place as a response to the sensed visitor behavior.
Smart stores offer unique experiences by rewarding loyal customers and enticing first time visitors. For example, customer walking in the proximity of a smart store can receive a real-time notification tailored to their preferences with store information and specials. Smart stores touch shoppers across all channels, be it email or mobile, to deliver friendly and memorable experiences.
Physical real estate is expensive. Smart stores make the best out of it by transforming every square foot of available real estate into an effective marketing medium. By being context aware, the store "knows" visitors inside, excess merchandise, top purchased products online or offline, staffing schedules, and outside weather. This knowledge is then used to provide assistance, pull appropriate product information, and display navigation information, all with the touch of a button.
All customer interactions in a smart store are personal and tailored to the individual. A smart store, with permission, understands who you are and offers items and suggestions tailored to your interests and past behavior. Any promotion, offer or assistance provided is especially designed for you aiming to achieve your satisfaction and deliver a unique shopping experience.
Consumers today have multiple ways to complete a purchase; they can conduct online research and complete the purchase in the store or vice versa. A smart store understands your customers in a holistic manner and guides shoppers through the shopping journey. Smart stores seamlessly connect your online and offline (physical store) properties offering a unified shopping experience.