Aislelabs, a global leader in Wi-Fi marketing and analytics, today announced the launch of Hotspot 2.0, an evolution of guest Wi-Fi that brings enterprise-grade security and extended connectivity. Designed for shopping centers, retail, hospitality, airports, and smart venues, Hotspot 2.0 allows organizations to move beyond basic connectivity and deliver trusted, data-driven experiences at scale. 

Hotspot 2.0 builds on the familiarity of guest Wi-Fi but enhances it with certificate-based authentication using 802.1X/WPA2-Enterprise. This prevents spoofing and unauthorized access, ensuring that only approved devices connect, safeguarding both visitors and the brand. Security is strengthened without adding friction, helping organizations maintain compliance while preserving trust. 

“Hotspot 2.0 builds on the foundation of guest Wi-Fi and elevates it into a strategic asset,” said Suresh Mallya, Director, Product Management at Aislelabs. “By combining enterprise-level security with frictionless connectivity, we’re helping organizations deliver trusted digital experiences that drive measurable outcomes.” 

With Hotspot 2.0, visitors can now reconnect seamlessly for up to 365 days, eliminating repetitive authentication needs and creating a seamless digital journey. For operators, it means more reliable insights and a stronger foundation for data-driven decision making. 

The solution scales across entire portfolios, recognizing and reconnecting visitors consistently across properties. From shopping malls and airports to global hotel groups, brands can deliver a unified Wi-Fi experience that strengthens engagement, supports loyalty programs, and bridges physical and digital journeys. 

Hotspot 2.0 is available today for Aislelabs customers worldwide. To learn more visit www.aislelabs.com.