Home / Glossary

Glossary

Glossary

A quick resource to help you better understand common retail, aviation, Wi-Fi and other terms.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

A

Application Programming Interface (API)

Asset Tags

Augmented Reality (AR)

Attribution

Asset Tracking

Artificial Intelligence (AI)

Access Point (AP)

Anchor Store

B

Bluetooth Low Energy (BLE)

Built Environment Marketer

Business Models

Business Intelligence (BI)

Bluetooth

Brand Ambassador

Beacon Technology

C

CAPPORT

Customer Relationship Management (CRM)

Customer Experience (CX)

Customer Acquisition Cost (CAC)

Conversion Rate Optimization (CRO)

Convergence

Consumer Packaged Goods (CPG)

Commercial Real Estate (CRE)

Click-Through Rate (CTR)

Centricity

Captive Portal

Customer Data Platform (CDP)

Contactless Payment

D

Dwell Time

De-anonymization

Digital Wallet

Data Warehousing

E

Event Analytics

Event Marketing Analytics

Electronic Shelf Label (ESL)

Electronic Payments

F

Footfall

Fintech

Facial Recognition

G

Guest Wi-Fi Analytics

Global Positioning System (GPS)

Geofencing

Gamification

H

HotSpot 2.0

Heatmap

I

Integration

iBeacon

Inventory Management System (IMS)

Internet of Things (IoT)

J

K

Key Performance Indicator (KPI)

Kiosk

L

Local ISP (Internet Service Provider)

Location-Based Services (LBS)

Loyalty Program

M

Market Penetration Index (MPI)

Mobility Data

Mixed-use Development

Mobile Point of Sale (mPOS)

N

Non-Purpose Visitors

National ISP (Internet Service Provider)

Net Promoter Score (NPS)

O

OpenRoaming

Original Equipment Manufacturer (OEM)

Order Management System (OMS)

Omnichannel

P

Purpose Visitors

Passpoint

Push Notification

Promotions

Procurement

Positioning

Point-of-Purchase (POP) Display

People Tracking

Point of Sale (POS) System

Q

Quick Service Restaurant (QSR)

QR Code

R

Regional ISP (Internet Service Provider)

Retargeting

Real-Time Positioning System (RTLS)

Radio-Frequency Identification (RFID)

Retail Media

RFID

Return Merchandise Authorization (RMA)

S

Signal Strength Indicator

Secure File Transfer Protocol (SFTP)

Software Development Kit (SDK)

Service Set Identifier (SSID)

Splash Page

Software as a Service (SaaS)

Sensor

Segmentation

Stock Keeping Unit (SKU)

T

Tenant

Tradeshow Analytics

Tokenization

U

User Experience (UX)

V

Virtual Reality (VR)

W

WiFi Advertising

WiFi Marketing

WiFi Experience

WiFi Analytics

Wearable Technology

Wayfinding

X

Y

Z

Zone Pricing