Aislelabs FAQs: WiFi analytics and marketing, answered

Aislelabs builds WiFi and location analytics and WiFi marketing software for physical venues such as shopping malls, retailers, restaurants, cafes and coffee shops, airports, stadiums and hotels. Venues use Aislelabs to understand how visitors move, grow a consented first-party audience and engage guests before, during and after a visit.

Aislelabs offers three products: Aislelabs Flow AI for visit intelligence, Aislelabs Connect for guest WiFi and captive portal data capture, and Aislelabs Marketing for visit-triggered campaigns. Each product works on its own, so you can use one or all three.

Shopping centres, retailers, restaurant groups, cafes and coffee shops, airports, stadiums, hotels, libraries and cities use Aislelabs, from single locations to global property portfolios. Customers include Toronto Pearson, Oxford Properties, Town of Vail, Calgary Library, Cactus Club Cafe and Aroma Espresso Bar.

Yes. Cafes, coffee shops, boutiques and other small venues use Aislelabs to build customer email lists, understand visit patterns and send targeted promotions without an enterprise-level budget.

Yes. Aislelabs integrates with the WiFi infrastructure you already run and supports multiple WiFi hardware vendors, so most venues avoid hardware upgrades or replacements. See the full list of Aislelabs hardware integrations.

Usually not. Aislelabs uses your existing access points, which keeps upfront cost low and makes deployment faster than installing new equipment.

No. Aislelabs measures visits from the WiFi network your venue already runs, so there are no beacons or extra sensors to buy, install or maintain.

Setup with Aislelabs Connect has three parts: connect your WiFi controller to Aislelabs, design a branded captive portal with your sign-in fields and consent wording, then publish it to your guest network. The Aislelabs team supports onboarding; book a demo to see the process for your hardware.

Yes. Aislelabs works in outdoor venues such as event grounds, resort complexes and city squares, as long as the area has WiFi coverage. You get the same visitor analytics and marketing tools as indoor venues.

Aislelabs can still deliver visitor insights from the signals your access points detect, even when visitors never log in to the network. A guest-facing network is only needed for captive portal sign-ins and contact capture.

PDF, JPEG or PNG all work, or any format that is easy for you to annotate. Aislelabs also needs the number of access points and their MAC addresses so zones can be mapped accurately.

Aislelabs supports both, and recommends pre-engine integration. Pre-engine gives Aislelabs raw data from the network, which allows more control when drawing zones, calibrating data, placing access points on floor plans and setting signal strength.

A strong captive portal has branded design, flexible sign-in methods, clear consent capture, support for every device and a sync to your CRM or loyalty platform. Aislelabs Connect includes a branded captive portal and Hotspot 2.0, verified email and SMS capture with consent, and CRM and loyalty sync.

A captive portal intercepts network traffic and redirects users until they authenticate. A standard landing page is a web page users choose to visit, with no forced redirect.

Yes. Modern captive portals, including Aislelabs Connect, work on iOS, Android, laptops and tablets. Some older devices need the user to open a browser manually, which is increasingly rare.

Aislelabs supports username and password, social login, SMS, email verification, WhatsApp and custom web forms. You choose the form fields, such as first name, last name, date of birth, mobile number, email and postcode, and set each as mandatory or optional. The minimum is a single field, such as an email address.

Shopping centres use the captive portal to turn anonymous WiFi users into known, consented contacts. With Aislelabs Connect, shoppers sign in with an email or phone number, opt in to marketing, and the contact syncs to the centre's CRM or loyalty program for follow-up campaigns.

Most mall WiFi uses a click-through login that captures no contact details, or collects unverified emails without clear consent, and the data stays in the network controller instead of the CRM. Aislelabs Connect fixes this with verified email and SMS capture, consent records and CRM sync.

Three things usually get in the way: contact data that is not verified, consent that is not recorded, and no link between a visit and a campaign. Aislelabs Connect captures verified, consented contacts, and Aislelabs Marketing triggers campaigns from visits and measures campaign-to-visit ROI.

Yes. Aislelabs lets you add sponsored promotions, targeted ads or branded content to your WiFi landing page, which adds engagement and a revenue opportunity for your venue.

Yes. Aislelabs offers white-label options for partners and resellers, so you can run the platform under your own brand. Learn more on the Aislelabs partner program page.

If the visitor signs in with the same email address, Aislelabs recognises them as the same person and shows the MAC addresses of each device on their profile.

Aislelabs verifies an email address the first time it is used. If someone later signs in with an email address that is already verified, no new verification email is sent.

Usually yes. If Google Voice receives SMS like a regular carrier number, SMS login works. Some SMS gateways do not deliver to every Google Voice number, so a few messages may not arrive.

Aislelabs does not scrub phone numbers. The best way to collect valid numbers is to enable OTP-based phone authentication, with SMS charges for the one-time passwords paid by the venue.

WiFi access points detect devices with WiFi turned on as they move through a venue. Aislelabs Flow AI turns those signals into foot traffic, dwell time and zone performance by zone, floor and venue, analysed in aggregate rather than by individual.

Dwell time is the time between a device first and last being detected in a zone or venue. Aislelabs Flow AI reports dwell time by zone, floor and venue, so you can compare areas and spot where visitors stay longest.

Yes. Aislelabs Flow AI includes heatmaps that show traffic patterns, popular areas and dwell times across your venue, so you can plan space, staffing and tenant placement.

Accuracy depends on how many access points you have, where they sit and how well the floor plan is mapped. Aislelabs maps zones to your floor plan and calibrates for overlapping access points during onboarding.

Aislelabs reduces the impact of MAC randomization by analysing data in aggregate instead of tracking individual devices. Like measuring water flowing through a pipe, you do not need to identify each molecule to know how much is flowing.

Yes. Aislelabs scales from a single site to a global portfolio, so you can compare performance, benchmark properties and standardise visitor insights across locations.

Yes. Aislelabs integrates with CRMs, ERPs and loyalty platforms, and Flow AI supports API, MCP and BI export. See Aislelabs software integrations.

Yes. Aislelabs Marketing runs personalised campaigns triggered by visitor behavior, and supports social media marketing with ads targeted on location data.

Indoor location-based marketing sends messages based on where a person is, or has been, inside a physical venue. Aislelabs uses WiFi visits as the trigger, for example a welcome email after a first visit or a message when a guest has not returned in 30 days.

Restaurants, cafes and coffee shops use guest WiFi to build a verified, consented guest list, send welcome offers after a first visit, win back lapsed guests and see which campaigns bring guests back. Aislelabs Connect captures the contacts and Aislelabs Marketing runs the campaigns.

Track new contact acquisition rate, repeat visit frequency, email engagement and revenue attributed to WiFi-triggered campaigns. Aislelabs Marketing measures campaign-to-visit ROI, so you can see which messages drove visits.

Aislelabs does not store incoming replies. To receive replies, set a reply-to address on your campaigns that points to the inbox where you want them.

Yes, when implemented correctly. WiFi marketing collects first-party data through explicit consent at the captive portal. Your portal needs proper consent wording and your data handling needs to meet the regulations that apply to you.

Yes. Data collected for Aislelabs WiFi analytics is anonymized and does not capture personally identifiable information. Aislelabs is aligned with CCPA, PIPEDA and GDPR.

Yes. Aislelabs is ISO 27001:2022 certified and aligned with CCPA, PIPEDA and GDPR, which helps venues pass enterprise security and privacy reviews.

Aislelabs pricing is based on the number of access points in use and can be tailored to the needs and scale of your business. See Aislelabs pricing for details.