Privacy by Design
Aislelabs' approach is to be proactive in embedding privacy protection deep within the technology in a fully transparent and user-centric manner. Information and Privacy Commissioner, Ontario has recognized Aislelabs as a Privacy by Design Ambassador for our strong commitment to privacy.Aislelabs and Privacy by Design
Whitepaper: Building Privacy into Mobile Location Analytics (MLA) Through
Privacy by Design
As the popularity of smartphones and tablet computers continues to rise, more and more creative ways of using these devices are being developed. In this paper, we outline the application of 'Privacy by Design' principles in the design and architecture of MLA systems and their corresponding business practices to allow consumer privacy and retail analytics to co-exist. Dr. Ann Cavoukian, Information and Privacy Commissioner Ontario
Future of Privacy: Code of Conduct
Aislelabs, along with several industry partners, government agencies, and the Future of Privacy forum have proactively put forth an MLA Code of Conduct to anticipate and prevent any privacy-invasive events before they happen. The guidelines, adopted by Aislelabs, play a preventive, and not just remedial, role in upholding the user's right to privacy.Code of Conduct
At Aislelabs, protecting your privacy is of utmost importance to us. As technologists, and consumers ourselves, we have engineered our technology to keep your personal information private and confidential while enabling an enhanced retail experience. Retailers have been observing consumer behavior in their stores using various surveys and technologies to provide better services and to reduce operational costs for a long time. Aislelabs is enabling new ways for these retailers to analyze in-store consumer behaviour in an anonymous and less intrusive manner. We believe, our advanced technology will set the stage for the next generation of retail experience in a safe and secure fashion.
Privacy by Design
We have designed our products to respect the users' right to privacy from the very beginning. With Privacy by Design as our guiding principal, our approach is to be proactive in embedding privacy protection deep within our technology in a fully transparent and user-centric manner. Privacy is the default setting across all our products, where-in:
- We will not collect and store any personal information without your consent.
- You can opt-out at any time.
- We use industry standard cryptographic techniques and encryption to further de-identify and protect the data we collect.
What Do We Collect and How
Aislelabs sensors collect the MAC address from WiFi devices such as phones if WiFi is turned on for the device. The MAC address is a unique identifier for the device and is different from the phone number. Along with the MAC address, we also record the signal strength to infer the distance of the device from our sensors. The MAC address can be used to determine the make of a phone, e.g., Samsung or Apple, but it does not contain any further information about the phone or its owner.
Once the MAC address is recorded by our sensors, it is further anonymized by the use of industry standard cryptographic techniques before being saved to our databases. These techniques include randomization and one-way hashing which ensures that the MAC address can not be reverse engineered or extracted from the information stored in our databases. The anonymization establishes an additional safeguard in protecting the collected data. All data transfer over the internet is encrypted using SSL for collection and delivery of the data. We retain the anonymized MAC addresses in our databases for a period no longer than 24 months, at which time it is deleted.
Our sensors do NOT collect your name, email address, phone number, email messages, browsing data, or real-world identity in any form.
Who Do We Share Data With
We do not respond to government requests unless we have a good faith belief that the response is required by law. We would require a warrant or court order before disclosing the limited device location data that we possess.
In addition, we may share this information with your consent.
You can opt-out at any time by visiting a web-based form at http://aislelabs.com/privacy/ and providing your device's MAC address. The provided MAC address is stored in our database in encrypted format to ensure we do not collect any further data from your phone. Previously collected data from your device is disassociated from the MAC within 30 days of receiving the request.
Code of Conduct
Aislelabs, along with several industry partners, government agencies, and the Future of Privacy forum have proactively put forth an MLA Code of Conduct to protect consumer privacy. Our adherence to the MLA Code of Conduct ensures that:
- We protect and de-personalize all collected data. You can find information about the specific techniques used in our whitepaper on Building Privacy into Mobile Location Analytics (MLA) Through Privacy by Design.
- We do not de-personalize any of the collected data without consent. We require that any third parties we share the data with are also in compliance with the Code of Conduct. All data shared with clients is further pseudonymised to ensure the data can not be re-identified by any third party.
- We are participant in industry's central opt-out site, respecting the consumer's choice to completely opt-out of Mobile Location Analytics.
- We are transparent about what data we collect, what we do with it, how long we retain the data, and who all we share it with.
By using this website http://www.aislelabs.com/ you consent to collection of certain personally identifiable information. Information collected via this website is kept separate, and never correlated with the anonymized MAC addresses collected by the physical sensors, except for the purposes of opt-out if requested.
You can browse our site anonymously. If you explicitly disclose any personal information, e.g., for requesting product information, we will collect information such as name, address, email and phone number which may be used to contact you.
Policy and Questions