Aislelabs recently joined Propmodo’s Decoding Real Estate podcast to discuss how retail and real estate teams are evolving from simple footfall counts to privacy-first, first-party intelligence that drives measurable outcomes across leasing, marketing, and operations.
The episode – The Technologies Unlocking New Insights for Retail Real Estate with Garrett Schemmel of Aislelabs – runs just over 25 minutes and is listed as Episode 7 in the series.
Why this Conversation Matters
For years, retail real estate decisions were driven by proximity and basic traffic totals. But those numbers alone can’t answer the questions that matter most today – like who your visitors are, how they move through a property, which zones capture their attention, and how audiences overlap across tenants. At Aislelabs, we see the industry shifting from raw counts to meaningful context. Propmodo underscores this evolution in their podcast, highlighting how modern signals such as Wi-Fi analytics, responsibly applied mobile location data, and portfolio-wide integrations are reshaping leasing conversations and proving marketing ROI.
Three Quick Takeaways
- From counts to context
- Traffic alone rarely answers the questions that matter to leasing and tenant success. The winning approach blends macro-level mobile indicators (trade areas, cross-visitation) with on-site, high-fidelity Wi-Fi analytics to map journeys, dwell, and in-property behavior. This combination helps landlords quantify audience quality and tenant adjacency effects with evidence – not anecdotes
- First-party, privacy-first data is the new backbone
- Guest Wi-Fi, implemented with explicit consent, becomes an engine for first-party data: accurate presence, zone-level insights, and a permissioned visitor database. That database fuels relevant messaging (no app required) lowers acquisition costs, and ties campaigns to observed visit and dwell outcomes. In other words, Wi-Fi evolves from a cost center into a profit center
- Unify Marketing and IT to scale outcomes.
- The organizations getting this right connect analytics with their CRM, ESP, and loyalty stack so segments, journeys, and reports flow into day-to-day workflows. That alignment turns insights into activation at portfolio scale while maintaining GDPR/CCPA compliance – crucial for consumer trust and enterprise readiness
About Propmodo & Aislelabs
Propmodo is a leading commercial real estate publication exploring the intersection of property and technology. The Decoding Real Estate series features data-driven conversations with executives and experts on the trends reshaping CRE. This special episode, produced by Propmodo and hosted by Editor Franco Faraudo, spotlights the tools and practices moving retail real estate beyond legacy metrics.
Aislelabs enables properties to build a compliant visitor database and transform guest WiFi into actionable intelligence – linking foot traffic, dwell, and behavior to outcomes tenants feel and CFOs can measure. Our platform is built to be privacy-first and enterprise-ready, with integrations that bridge Marketing and IT across single sites and global portfolios.
If you only do three things after listening
- Audit your signal mix. Define which source informs which decision. Use mobile data for macro patterns (trade areas, cross-visitation) and Wi-Fi analytics for on-site presence, zone-level dwell, and journey mapping. Ensure governance and taxonomy are consistent across the portfolio.
- Activate your visitor database. Turn captive-portal consent into a first-party audience. Orchestrate email and onsite messaging by recency, frequency, dwell, and category interest to lift repeat engagement and reduce acquisition costs.
- Operationalize insights. Pipe analytics into CRM/ESP and leasing dashboards so campaigns, merchandising, and renewal discussions are tied directly to measurable outcomes. These can be portfolio-wide as well as tenant-specific.
Listen to the episode
Propmodo episode page: The Technologies Unlocking New Insights for Retail Real Estate with Garrett Schemmel of Aislelabs.
Spotify: Stream the conversation on Decoding Real Estate.
Apple Podcasts: Episode published August 24, 2025 (approx. 26 minutes).
Ready to unify Marketing and IT and turn WiFi into a profit center? Let’s talk about a privacy-first rollout that grows your visitor database and delivers outcomes your tenants feel and your finance team can track.
