Leading franchising company, Tablez, specializes in local and international food chains but needed to build a consolidated user database. Tablez is the multi-brand retail arm of the $7.4B LuLu Group International. Tablez operates 21 global brands across food & beverages, specialty retail, lifestyle and fashion in GCC and the Indian subcontinent.
The food & beverage brands managed by Tablez operates 35 outlets in two countries. They needed to centralize and categorize all collected user interest and demographic information from multiple locations across their portfolio into a single CRM.
Beginning with no user database, they relied on Aislelabs Connect to generate every single one of their sign-ups. Over the course of sixteen months, Tablez was able to acquire 190,000 users complete with demographic and interests information in their CRM at a cost of $0.495 per customer.
What You’ll Get from This Case Study
- How the Connect platform seamlessly builds a CRM of information from offline customer touchpoints
- What types of customer information is collected
- What was the cost of setting up a new system and how customer acquisition was calculated