Increase retail revenues
- Collect and monetize your shopper data with WiFi marketing for shopping malls. Provide value to your retailers with a self-serve digital platform to re-target the right shopper audiences at the right time. Analyze the ROI of each campaign by allowing your retailers target the right shopper group across all digital advertising channels including Google, Facebook, and Instagram.
- Create custom audiences based on demographics such as age, gender, and interests; shopping behaviour along the lines of first-time shopper, tourist, or frequent shopper; and categories like luxury shopper, family, or fashion aficionados.
Enhanced marketing across your malls
- Run social, mobile, and email marketing campaigns to the right shopper group. Execute campaigns using the sophisticated, built-in marketing platform or connect to the CRM of your choice.
- Empower individual marketing teams with deep shopper insights and the ability to run personalized campaigns. Measure each campaign’s effectiveness with exact metrics on new and repeat shoppers.
Lease effectively in data driven manner
- Let the big data insights drive leasing process, and attract the right tenant mix. Gain new insights in footfall and cross shopping behaviour across different retailers in the mall. Understand shopper affinity across brands to identify and attract the right retailer mix.
- Empower leasing teams with measurable metrics across your portfolio. Upsell to desired brands to increase footprint across multiple centres.
Plan mall operations guided by data insights
- Assist the mall operations teams to understand shopping patterns, busy hours, and footfall across all areas in the mall. Schedule security and cleaning staff based on demand. Get notified with alerts for any predefined events such as area overcrowding in violation of fire codes.
- Integrate with your HVAC to adjust cooling and heating based on occupancy to reduce costs and be more environmentally friendly.
Run surveys and collect feedback
- Gather feedback from visitors to your stores, as they shop or after they exit. Know what they like and pinpoint concerns for improvement.
- Run surveys when shoppers connect to your WiFi or after their visits. Customize questionnaires based on their behaviour and demographics. Make surveys relevant to each store location.
Build your CRM
- Convert visitors into loyal customers and build a direct relationship with them under your mall’s brand. Add hundreds of thousands of new opt-ins to your CRM.
- Integrate with your corporate data warehouse and CRM systems. Use powerful APIs to connect with any internal database or use pre-existing connectors to Salesforce, Adobe, SAP, Microsoft, IBM and other popular vendor solutions.
Free white paper that explains it all
Why Wi-Fi matters for shopping centres of tomorrow PDF
- 12 pages, full of latest digital tips and tools
- Gain better insight into your customers, boost customer engagement
- Get better at Wi-Fi marketing, increase retail revenue
Why it matters
- Generate new revenue stream for the mall
- Market directly to the shoppers and build relationship with the mall brand
- Empower leasing teams with the right shopping centre analytics to be more strategic
- Provide unique value to tenants, brands, and partners
- Obtain data driven insights to streamline operations and reduce costs
- Understand your shoppers with rich profiles including identity, demographics, and behaviour