Understand and delight your visitors
- Obtain detailed visitor data and marketing consent as they connect to your venue’s social WiFi. Drastically improve WiFi experience by enabling one-click connectivity, eliminating lengthy forms and antiquated login screens. Let shoppers connect once to seamlessly use WiFi across all your stores both now and in future visits.
- Know their demographics, such as age, gender and interests in relation to their behaviour. Take action on the data collected via the WiFi marketing for venues platform to delight your shoppers and market to them in a personalized manner.
Increase sponsorship revenues
- Collect and monetize your visitor data with opt-ins. Provide value to your sponsors and partners with a self serve digital platform to re-target the right audiences at the right time. Analyze the ROI of each campaign by allowing your partners to target the right visitor group group across all digital advertising channels including Google, Facebook, and Instagram.
- Create custom audiences based on demographics such as age, gender, and interests; behaviour like first time visitor, tourist; and category.
Enhance marketing and bring back visitors
- Run social, mobile, and email marketing campaigns to the right visitor group. Execute campaigns using the sophisticated, built-in WiFi marketing solutions platform or connect to the CRM of your choice.
- Empower individual marketing teams with deep visitor insights and the ability to run personalized campaigns. Measure each campaign’s effectiveness with exact metrics on new and repeat visitors.
Run operations guided by data insights
- Assist the venue operations teams to understand shopping patterns, busy hours, and footfall across all areas in the venue. Schedule security and cleaning staff based on demand. Get notified with alerts for any predefined events such as area overcrowding in violation of fire codes.
- Integrate with your HVAC to adjust cooling and heating based on occupancy to reduce costs and be more environmentally friendly.
Run surveys and collect feedback
- Gather feedback from visitors to your venue during their visit or after they exit. Know what they like and pinpoint concerns for improvement.
- Run surveys when visitors finish connecting to your WiFi or after they leave. Customize your questionnaire based on their behaviour and demographics.
Build your CRM
- Build direct relationships with your visitors. Add hundreds of thousands of new opt-ins to your CRM and inform them of new and upcoming events.
- Integrate with your corporate data warehouse and CRM systems. Use powerful APIs to connect with any internal database or use pre-existing connectors to Salesforce, Adobe, SAP, Microsoft, IBM and other popular vendor solutions.
Why it matters
- Generate new revenue stream for the venue
- Market directly to visitors and build relationships with your brand
- Provide unique value to partners and sponsors
- Obtain data driven insights to streamline operations and reduce costs
- Understand your visitors with rich profiles including identity, demographics, and behaviour
- Delight your visitors with easy, streamlined one-click WiFi connectivity