Aislelabs Supercharges the Dallas Mavericks CRM and WiFi Marketing
The Mavs have deployed Aislelabs at their home arena to revolutionize their NBA marketing at American Airlines Center.
“With the Aislelabs solution we are excited to easily connect with our fans in a more personalized way.”
—David Herr, CTO Dallas Mavericks
“Aislelabs enables big data insights of our audience, allowing us to build deeper relationships.”
—Doug Williams, CTO American Airlines Center
20,000+ NBA Fans Easily Connect to WiFi
- Visitors effortlessly logon to the guest WiFi login with no lengthy forms or tedious sign-ups.
- Customizable splash page designs featuring Mavs and American Airlines Center arena branding.
- Supports all types of logins including Facebook, Twitter, Instagram, email, SMS, and more.
Highly Personalized Digital Marketing and Data Filled CRM
- Records deep behavioural and demographic data for each visitor who logs into the WiFi.
- The Mavs can offer direct promotions to visitors during a game that they can redeem using their smartphones.
- Encourages fans to post positive reviews to popular review sites as soon as the game is over.
Going Beyond the Basketball Game
- Get a deeper understanding of visitor interests, demographics, and behaviour for a better overview of who the Mavs fans are.
- Execute marketing based on other interests for upcoming events such as concerts, awards, live theatrical performances, and more.
- Encourage fans to revisit the stadium time and time again increasing repeat visits.
