Southampton, UK, September 28, 2021 — Aislelabs, a leader in WiFi location marketing, advertising, and analytics, proudly announces a groundbreaking partnership with The Ageas Bowl, a premier venue in United Kingdom. This collaboration marks a significant milestone in enhancing The Ageas Bowl’s marketing systems to gain deeper insights into their fanbase.

As customer journeys continue to evolve in complexity, Aislelabs’ cutting-edge platform will empower The Ageas Bowl to capture a comprehensive customer view, providing invaluable behavioral insights and enabling robust segmentation capabilities. Sergio Ceo, Group Systems and IT Manager at The Ageas Bowl, expressed enthusiasm about the collaboration, stating:

“We are excited to be working with Aislelabs. As a partner, they will enhance our current systems and processes, while their technology provides a platform for future development and innovation, a crucial aspect of our vision.”

The Ageas Bowl, known for its diverse range of facilities, seating capacity exceeding 20,000 fans, and hosting multiple major events annually, necessitates an agile marketing system that adapts seamlessly to various events, is highly customizable, and scalable.

Barry Read, Sales Director UK and Europe at Aislelabs, shared his excitement about the partnership, stating:

“We are pleased to welcome The Ageas Bowl to the Aislelabs family. Venues hold a special place in the hearts and minds of their fans; by leveraging granular customer intelligence and analytics, The Ageas Bowl can truly personalize their brand.”

The Ageas Bowl, beyond being a cricket venue, boasts a 171-bedroom hotel, restaurants, spa, golf course, and more. In an era where sports fandom extends beyond the stadium, digital transformation and a deep understanding of the customer are essential for building brand equity and salience.

Aislelabs, renowned for its expertise in working with retail chains, shopping centers, restaurants, airports, and large venues globally, offers the most advanced WiFi location marketing, advertising, and analytics platform. The technology empowers brick-and-mortar businesses to target audiences across all digital channels and create high-impact campaigns with measurable ROI.