In today’s evolving retail landscape, malls and properties are increasingly tapping into auxiliary revenue to diversify income and enhance asset performance. By leveraging underutilized space, digital infrastructure, and foot traffic data, property managers can unlock new revenue sources such as:

• Sponsored guest WiFi logins

• Brand activations in common areas

• DOOH (Digital-Out-of-Home) advertising

• Parking and concierge services

• Short-term leasing for kiosks and events

These channels not only drive incremental income but also contribute to a richer, more engaging customer experience.

Benefits of Auxiliary Revenue

For shopping malls and commercial properties, auxiliary revenue offers a strategic way to boost financial performance without increasing tenant rent. It transforms physical space and digital touchpoints into monetizable assets that add long-term value

• Diversify Income Streams
  Reduce reliance on traditional leasing by tapping into multiple monetization opportunities

• Boost ROI from Existing Infrastructure
  Turn physical and digital assets – like WiFi, foot traffic, and common space – into revenue-generating tools

• Enhance Property Value
  Demonstrating robust auxiliary income can increase a property’s valuation and appeal to investors

• Enable Data-Driven Monetization
  Use visitor analytics and behavioral trends to identify high-value zones and optimize sponsorship placements

As shopping malls evolve into experience-driven destinations, auxiliary revenue is becoming a vital part of the commercial playbook. By leveraging both physical space and digital infrastructure, property operators can unlock untapped value, drive profitability, and future-proof their assets in an increasingly competitive retail landscape.