For airports, malls, and mixed-use properties, concession analytics is essential because it:

• Drives revenue by identifying opportunities to increase spend per passenger or visitor.

• Optimizes tenant performance with real-time insights into traffic, dwell, and conversion.

• Improves space allocation by aligning concession locations with passenger and visitor flows.

• Supports data-driven negotiations for leases and revenue-sharing agreements.

• Enhances customer experience by ensuring the right mix of concessions for different segments.

For concessionaires, analytics enables targeted promotions, better staffing, and improved sales forecasting.

Concession Analytics in Aviation and Retail

• Airports: Concession analytics is central to understanding the effectiveness of duty-free shops, dining outlets, and premium services. It helps airport operators maximize per-passenger spend while improving the passenger journey.

• Retail & Mixed-Use Properties: Similar techniques are used to evaluate the performance of dining halls, pop-up activations, and entertainment zones, guiding decisions on tenant mix and customer engagement strategies.

How Aislelabs Supports Concession Analytics

Aislelabs empowers operators and landlords with advanced Wi-Fi analytics and visitor intelligence tools to deliver concession insights, including:

• Measuring footfall and dwell time around concession zones.

• Segmenting passengers and visitors by behavior and demographics.

• Benchmarking concession performance across terminals or properties.

• Identifying cross-shopping behavior between categories.

• Proving ROI with data-backed reports for stakeholders and concessionaires.

By turning Wi-Fi into a data-driven engagement platform, Aislelabs helps transform concession analytics into a strategic advantage that enhances both passenger experience and revenue outcomes.