Location analytics empowers property operators and marketers to make smarter, data-driven decisions across leasing, operations, and engagement. By understanding where people go, how long they stay, and how they move through a space, businesses can:

• Optimize store layouts and signage

• Improve staffing and service planning

• Personalize marketing based on real-world behavior

• Quantify foot traffic to support leasing and sponsorships

• Identify underperforming zones or high-traffic hotspots

Benefits of Location Analytics

Location analytics helps bridge the gap between the digital and physical world. It offers measurable insights into how real people interact with real spaces –  driving both operational efficiency and customer engagement.

• Increase Visibility into Foot Traffic
  Understand exactly where visitors go, how often, and for how long

• Improve Tenant Performance
  Help tenants align store placement, staffing, and promotions with visitor patterns

• Drive Data-Backed Leasing Strategy
  Provide proof of performance and visitor trends to attract new tenants or sponsors

• Support Personalized Experiences
  Trigger targeted campaigns based on zone visits, dwell time, and return frequency

Location analytics is no longer a nice-to-have, it’s a strategic imperative. From enhancing operations to proving ROI for tenants and sponsors, it provides the visibility needed to turn physical spaces into high-performance environments.