Why It Matters

As passenger volumes grow and airline margins remain tight, non-aeronautical revenue has become a critical driver of airport profitability. In 2023, non‑aeronautical revenue made up approximately 36.7% of total airport revenue, making it a vital and growing source of financial resilience and long‑term growth

Key Sources of Non-Aeronautical Revenue

• Retail and Duty-Free: Sales from shops and branded outlets.

• Food & Beverage (F&B): Restaurants, cafés, lounges, and quick-service formats.

• Parking & Ground Transportation: Car parks, rental car concessions, and ride-hailing fees.

• Real Estate & Leasing: Hotels, logistics facilities, and office space.

• Advertising & Media: Digital screens, sponsorships, and terminal signage.

• Digital Services: Premium Wi-Fi, location-based advertising, and passenger engagement platforms.

How Analytics Enhance Non-Aeronautical Revenue

Modern airports are increasingly using Wi-Fi analytics and location intelligence to maximize non-aeronautical revenue opportunities. These tools provide real-time insights into passenger behavior, enabling operators to:

• Map passenger flow and dwell time to optimize retail zones.

• Build verified visitor databases for targeted marketing campaigns.

• Forecast peak traffic periods to align staffing and promotions.

• Deliver personalized experiences that increase spend per passenger.

Non-aeronautical revenue is no longer just a supplement to airline fees – it is a strategic pillar for airports. By transforming terminals into connected commercial destinations, airports can unlock new retail opportunities, improve customer satisfaction, and achieve sustainable revenue growth. Data-driven passenger insights, powered by existing Wi-Fi infrastructure, are helping airports bridge the gap between operations, retail, and digital engagement, ensuring every square foot of space contributes to both experience and profitability.