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We’re rolling out new features today, Oct 9, 12:30-3:30 PM EST. Access may be briefly impacted for some users.  Check platform status.

GLOSSARY

Visitor Database

Visitor Database

What is Visitor Database?

A visitor database is a centralized, first-party repository of customer data collected through guest WiFi logins at physical venues such as retail stores, shopping malls, airports, and hotels. It stores consent-based information such as email addresses, phone numbers, visit frequency, dwell time, and behavior trends – enabling businesses to better understand and engage their visitors.

What else should you know?

A visitor database powers data-driven decision-making and omnichannel engagement. By capturing information through WiFi onboarding portals, businesses can:

  • Grow their first-party data assets

  • Segment and personalize marketing campaigns

  • Analyze visit patterns across locations

  • Enhance loyalty and CRM integrations

Whether used by retail marketers, IT teams, or operations leaders, the visitor database turns in-venue WiFi into a strategic tool for driving customer acquisition, retention, and revenue growth.

Benefits of a Visitor Database

 

  • Increase Customer Reach
    Build a growing database of opted-in customers directly from foot traffic – no third-party cookies required.

  • Enable Targeted Campaigns
    Trigger personalized emails, SMS, and ads based on visit history, frequency, and dwell time.

  • Improve Operational Planning
    Use behavioral insights to inform staffing, tenant placement, and in-store experience strategies.

  • Boost ROI of Guest WiFi
    Transform WiFi from a cost center into a marketing and analytics engine.