The premiere gathering of sports entertainment professionals is going on now at SEAT 2019 at the Daytona International Speedway. You still have time to visit Aislelabs on the ground floor to speak with us in person about big data and the future of sports entertainment.
Aislelabs is located at booth 21 on the expo floor. Come talk to us about our Flow location analytics and Connect WiFi marketing platforms and how they can help revolutionize the entertainment and sports experience for visitors and owners.
The Aislelabs platform enables a host of marketing features and analytics capabilities for you and your sponsors. Connect is an enterprise grade platform that is able to capture user behavioural information, demographics, and contact information to create sophisticated multichannel marketing opportunities for your sponsors. It doesn’t require any new hardware deployment for any of its products and works with existing WiFi infrastructure at the property. With the Aislelabs suite, free guest WiFi can be transformed into a sponsorship revenue driver.
Sporting Event Use Case
The guest WiFi can be sponsored by a company that wants to market their product to sports fans. When visitors sign opt-in to the guest WiFi via Connect, behavioural and demographic data is collected. The stadium’s marketing team can now engage with fans on behalf of the sponsor and retarget fans with advertising via digital advertising on social media networks such as Facebook Ads or through direct email campaigns. With key demographic information at the stadium’s disposal, they can retain their sponsors longer and upsell marketing services providing new sources of revenue.
Concert Use Case
Stadiums also house large concerts that provide another avenue to increase revenue. Musicians are incredibly dependent upon the fans who show up to live shows as they are the ones who tend to spend money on merchandise. Every fan of the musician who sign’s onto the guest WiFi can then be made available to the musician’s marketing team. They can target fans on social media to sell exclusive merchandise they may have missed at the show or even be sold a copy of the live performance they attended. The stadium provides more value to the musician’s marketing team and can charge for demographic information.
To learn more about these use cases or to learn more about Aislelabs products, visit us at booth 21 during SEAT 2019 at the Daytona International Speedway.
About Aislelabs Connect
Connect transforms guest WiFi into a powerful WiFi marketing tool. It allows businesses to monetize their guest WiFi and engage customers at a personal level by offering one-click access to the internet via social accounts and email. In exchange, businesses gain actionable insights about their customers including age, gender, location, interests, and behaviours. It then provides the means to create multi-channel marketing campaigns with email, SMS, and social posts. Businesses can also conduct targeted digital advertising and use the rule-based marketing platform for real-time personalized communication.
About Aislelabs Flow
Flow is our cloud-based location analytics platform that helps businesses understand the behaviour of their customers. It features easy-to-use interface providing real-time analytics and heatmaps across all venues owned by a business. It allows you to slice and dice metrics across all properties in ways that make sense for businesses. Track key objectives across all locations and obtain complete visibility on shopping behaviour. Visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heatmaps, and the complete conversion funnel. Set and compare the performance of your campaigns.
The SEAT conference hosts high-profile visitors related to sports entertainment. Everything from C-Level executives to entertainment professionals to IT specialists gather to build relationships and solve problems happening in and around the industry.