New Shopping Centre Group Success Story on Growing a CRM From Thousands to Millions

We’re excited to announce our brand new success story on how a shopping centre group grew their CRM from two hundred-thousand to well over five million plus users! Not only did we grow their list by 2,600% but we did so in a 1/10th of the time it took them to build their original list—and with far more demographic, interests, and behavioural information.

The new success story has been made available today. Inside, you’ll discover how the Aislelabs solution consolidated their original, fragmented list of 200,000 customers, siloed in separate databases, into a single unified CRM. From there we were able to fill in demographic, psychographic, and behavioural information that was impossible to collect with their website sign-ups.

Aislelabs helped them ramp up their list to 5.2 million users filled with the same rich information by leveraging our Connect and Flow solution. Our platform collects user information from customers who opt-in to the guest WiFi and is able to analyze anonymous footfall patterns allowing us to learn more about who shoppers are and what their behaviours are.

This new case study details how the shopping centre group leveraged our cloud-based, enterprise-grade WiFi marketing solution and witnessed staggering results. Not only did it build user list of millions, but it allowed them to send personalized marketing campaigns suited to each individual shopper’s interests and needs. To learn more, download the success story here today.

Connect transforms guest WiFi into a powerful WiFi marketing tool. It allows businesses to monetize their guest WiFi and engage customers at a personal level by offering one-click access to the internet via social accounts and email. In exchange, businesses gain actionable insights about their customers including age, gender, location, interests, and behaviours. It then provides the means to create multi-channel marketing campaigns with email, SMS, and social posts. Businesses can also conduct targeted digital advertising and use the rule-based marketing platform for real-time personalized communication.

Flow is our cloud-based location analytics and intelligence platform that helps businesses understand the behaviour of their customers. It features easy-to-use interface providing real-time analytics and heatmaps across all venues owned by a business. It allows you to slice and dice metrics across all properties in ways that make sense for businesses. Track key objectives across all locations and obtain complete visibility on shopping behaviour. Visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heatmaps, and the complete conversion funnel. Set and compare the performance of your campaigns.

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About Aislelabs

Aislelabs is the leading global provider of enterprise software for marketing automation, location analytics, predictive intelligence, and combining online and offline customer touchpoints. The company serves customers across verticals including retail, transportation, hospitality, venues, and F&B.

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