Our New Case Study on How Shopping Centres Can Gamify Marketing

We’ve put together a brand new case study, based on Middle East shopping centre Dalma Mall, detailing how gamifying the WiFi experience can increase online following and real world visits.

We are excited to release a brand new case study with our partner Dalma Mall, a super-regional mall and one of the largest shopping centres in Abu Dhabi. The 2.75 million square feet shopping centre houses over 450 regionally and internationally owned brands. To get the new case study detailing how Dalma Mall gamified customer acquisition and marketing using their WiFi, click the button below.

In an effort to increase foot traffic—both new and returning customers—to their shopping centre, Dalma Mall also wanted to grow their Instagram following and incentivize visitors to connect to the guest WiFi in an effort to grow their CRM. Using tools native to our Aislelabs platform, they were able to launch its Winter Campaign “WiNFi – Connect & Win” offering visitors an opportunity to enter a Digital Raffle promotion to win the grand prize of a brand-new SUV.

Our new case study details how Dalma Mall gamified the enterprise-grade WiFi marketing platform and witnessed impressive results. Dalma Mall was able to increase their Instagram reach by over 9,000 followers throughout the course of the campaign and saw an 11% increase in unique visitors to the shopping centre. Click here or below to learn more and download the Dalma Mall case study.

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Aislelabs is the leading global provider of enterprise software for marketing automation, location analytics, predictive intelligence, and combining online and offline customer touchpoints. The company serves customers across verticals including retail, transportation, hospitality, venues, and F&B.

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