We’re excited to introduce Flow AI, the latest evolution of the Aislelabs platform. Learn More
We’re rolling out new features today, Oct 9, 12:30-3:30 PM EST. Access may be briefly impacted for some users. Check platform status.
See every visitor, not just the ones who sign in.
Aislelabs tells you how many people visit, how long they stay, who they are and how to bring them back, from the WiFi you already have.
Purple is a capable guest WiFi platform, and Aislelabs Connect covers the same connected guest reporting. Aislelabs Flow then measures everyone who walks in, and Aislelabs Marketing acts on it.
Footfall from every device detected in the venue, with traffic patterns and live occupancy.
Aislelabs FlowDwell time by zone, floor and venue, with heatmaps and journey mapping.
Aislelabs FlowA branded guest WiFi portal turns each sign in into a consented, contactable profile.
Aislelabs ConnectVisit triggered email and SMS, with campaign reporting that attributes return visits.
Aislelabs MarketingThree separate products sharing one visitor identity, sold standalone or bundled.
See all three productsPurple derives its footfall from WiFi connections, so the figure reflects guests who signed in rather than everyone who came through the door.
Measured from guests who sign in at the portal.
Measured from every device detected, with dwell time and journey between zones.
Aislelabs Connect reports sign ins, sessions and repeat connections, the same connected guest layer Purple is built around, and turns each sign in into a named, consented contact with unlimited capture fields. Aislelabs Marketing then sends visit triggered email and SMS and reports which campaigns brought people back. Because all three products share one visitor identity, you also see what share of your total footfall the portal is converting.
Based on each vendor's published product information. Verify current details with each vendor.
| Capability | Aislelabs | Purple |
|---|---|---|
| Connection based reporting | Yes. Connect reports sign ins, sessions, repeat connections and portal conversion | Yes. This is what Purple analytics reports on |
| Who gets counted | Anyone who walks in. Flow adds passive detection on your existing access points | Guests who connect. Footfall is based on WiFi connection rates |
| Live occupancy | Yes. Real time occupancy and capacity trends | Not available |
| Dwell and heatmaps | Dwell by zone, floor and venue, with visitor heatmaps | Not available |
| Journey analysis | Yes. Journey mapping and zone transition analytics | Not available |
| People counter integration | Axper, Cloudvue, Xandar Kardian, Xovis | Not available |
| Capability | Aislelabs | Purple |
|---|---|---|
| Splash page | Multi language, configured per venue, with content personalised for returning visitors | Splash page builder |
| Sign in methods | Email, social, SMS, WhatsApp, username and password, custom forms, room or folio number | Email, Google, Apple, social, SMS |
| Data capture fields | Unlimited, no minimum. Each field mandatory or optional | Configurable data capture |
| Hotspot 2.0 and Passpoint | Yes. Certificate based 802.1X/WPA2-Enterprise, 14 to 365 day access | Yes. Passpoint, SecurePass |
| Portal surveys | Native, built into the sign in flow | Paid add on |
| Sponsorship and ad monetisation | Yes. Including video and audio ads | Not available |
| Visit triggered email and SMS | Yes. Aislelabs Marketing sends welcome and win back sequences by email and SMS, triggered by an actual visit | Email and SMS from the portal |
| Campaign monitoring and attribution | Yes. Campaign monitoring and reporting, attributed to return visits | Journey and campaign reporting |
| Certifications | ISO 27001:2022, GDPR, CASL, CCPA | ISO 27001, ISO 9001, Cyber Essentials, GDPR, CCPA, B Corp |
Each stage is measured by a different Aislelabs product, and every stage reads from the same visitor identity. This is how Aislelabs works across shopping centres, airports, retail and hospitality.
Only Aislelabs measures here. No sign in required.
Connect and Marketing take over here. This is the layer Purple reports on, and Aislelabs reports it too.
A returning guest re-enters at visitors detected, which is how a campaign gets credited to a visit instead of an open.
No. Aislelabs Flow uses a venue's existing access points as passive sensors and detects devices whether or not anyone signs in, so footfall, dwell, heatmaps and live occupancy cover everyone who walks in. Aislelabs Flow measures detectable devices rather than every person present. Aislelabs Connect reports separately on guests who did sign in.
Purple derives footfall from WiFi connections, as part of its guest WiFi plans. Visitors who never open the captive portal do not appear in the figure.
Yes. Aislelabs Connect is a branded guest WiFi portal with unlimited capture fields, multi language splash pages, native surveys and sponsorship placements including video and audio ads. Aislelabs Marketing sends visit triggered email and SMS from that data, with campaign monitoring and reporting attributed to return visits.
Aislelabs is quote based. Price depends on venue type, access point count, number of locations, the modules required, integrations and support needs. Flow, Connect and Marketing can be bought individually or as the Growth, Insight and Platform Suite bundles. There is no hardware cost, since Flow runs on the access points a venue already owns.
Tell us about your venues and we will show you what Flow measures, what Connect captures and what Marketing sends, on the access points you already have.
