The Middle East Council of Shopping Centres & Retailers MENA Shopping Centre and Retailer Awards honours Aislelabs with two awards!
Aislelabs is excited to announce it has won not one, but two awards at the 2019 MECS+R Middle East and North Africa Shopping Centre and Retailer Awards in Dubai last night. Each year, these awards from the Middle East Council of Shopping Centres & Retailers honour outstanding achievements in retail, marketing, NOI enhancement, and the design and development of retail properties. Aislelabs is grateful to receive both the Technology and Innovation Award and the Digital Social Media Award which they share with the Tamdeen Group.
Winner of the Technology and Innovation Award
Aislelabs was announced the winner of the Technology and Innovation award which recognizes the year’s best technology products and professional services. The Flow and Connect platforms are SaaS based analytics solutions which provide insights in any physical venue—such as a retail locations, shopping malls, airports or event centres— and enables retailers to understand customer traffic patterns and behaviours in ways that have never before been possible. This award celebrates all of the ingenuity and technology Aislelabs has created to deliver the best analytics for our clients.
Digital/Social Media Award
In conjunction with 360 MALL in Kuwait, Aislelabs was jointly awarded the Digital/Social Media Award. Aislelabs helped the shopping centre, owned and managed by the Tamdeen Group, to centralize their customer database capturing over 40,000 visitor profiles in less than a year. These profiles were segmented by demographics and social psychographics through our analytics platform, allowing them to better target customers with relevant campaigns.
All of Aislelabs’ products work on WiFi hardware technology. In a vast majority of cases, Aislelabs is able to use the existing WiFi infrastructure installed by our clients to acquire customer data and generate behavioural analytics. For most existing locations that means there is minimal to no hardware investment needed to develop the infrastructure required for analytics.
The Awards ceremony took place at the Retail Congress MENA Awards Gala on October 29th, 2019 at the Ritz Carlton Hotel DIFC, Dubai, UAE.