Aislelabs and The Ageas Bowl are proud to announce a partnership to supercharge their marketing systems by enabling a deeper understanding of the fans that throng the stadium.
As customer journeys become increasingly complex, the Aislelabs platform will help The Ageas Bowl capture a single customer view of the visiting fans, provide behavioural insights, and enable powerful segmentation capabilities. Here’s what Group Systems and IT manager, Sergio Ceo had to say:
“We are excited to be working with Aislelabs, as a partner they’ll help enhance our current systems and processes while their technology provides a platform for future development and innovation which is an important part of our vision.”
The Ageas Bowl in Southampton, UK, boasts a diverse range of facilities, seating north of 20,000 fans, and hosts multiple major events throughout the year. The Ageas Bowl hosts two cricket teams, a 171-bedroom hotel, restaurants, spa, golf course, and more. As a mixed-use venue, The Ageas Bowl needs an agile marketing system that will adapt seamlessly depending on the event, is endlessly customizable, and scalable.
In an increasingly digitized world, modern sports fandom has gone beyond the confines of the stadium, building brand equity and salience requires digital transformation and a deep understanding of the customer. Here’s what excites our Sales Director UK and Europe, Barry Read about the Aislelabs and The Ageas Bowl partnership:
“We are pleased to welcome The Ageas Bowl to the Aislelabs family. Venues hold a special place in the hearts and minds of their fans; by leveraging granular customer intelligence and analytics The Ageas Bowl can truly personalize their brand.”
Aislelabs offers the most advanced Wi-Fi location marketing, advertising, and analytics platform in the market with expertise in working with retail chains, shopping centers, restaurants, airports, and large venues globally. Our technology empowers brick-and-mortar businesses to target audiences across all digital channels and create high-impact campaigns with measurable ROI.
Read our press release here.