Category Archives: Posts

Email List Hygiene — Part 5: Keeping Your Lists Clean

This is the final part in our five part email list hygiene series. Part one covered the difference between a spam filter and a spam trap and how they’re used together while part two detailed five points on how to keep your text …
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How Christmas and Holidays Can Increase Sales Year Round

Ah, December! The best month out of the year for sales at shopping centres, retail outlets, and restaurants. With so many customers visiting physical stores and spaces you have an incredible opportunity to capture customer data and understand your customer interests …
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Email List Hygiene — Part 4: Scheduling Best Practices

In part one of this series on email list hygiene, we covered the difference between a spam filter and a spam trap and how they’re used together. Part two detailed five points on how to keep your text clean and …
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How Buses, Motor Coaches, and Transportation Leverage WiFi for Marketing and Analytics

Many buses now feature onboard WiFi to better serve their passengers. While it provides guests with high-speed access to the internet, it also opens new horizons for bus services to market to their passengers. In order for bus, motor coach, …
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How WiFi on Cruise Ships Optimize Efficiency, Increase Revenue, and Drive Marketing

Cruise ships have a unique business model with unique needs. As revenue is predominantly generated from the amenities aboard offered to guests for an extra fee, it is crucial to understand who they are and how they interact with the …
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How to Use Black Friday to Engage Customers with Big Data

Black Friday has become the sales day of the year around the world presenting a wonderful opportunity for shopping centres, retail outlets, and restaurants. The event attracts many customers to physical stores and spaces making it an opportune time to …
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Email List Hygiene — Part 3: Keeping Your Code and Images Clean

In part two of this series on email hygiene, we touched on some characteristics that catch the attention of spam filters. Those five points suggested keeping your text well formatted and error free as strategies to make sure your message …
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Email List Hygiene — Part 2: Best Practices to Avoid Spam Filters

Part one of this series on email list hygiene dealt with the difference between spam traps and spam filters. Where spam traps are email addresses used as bait for spammers, spam filters are applications and algorithms which can identify and …
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Email List Hygiene — Part 1: Spam Filters and Spam Traps

Spam is a huge issue for digital and email marketers. Negotiating between delivering targeted emails while avoiding the spam filter or spam traps can be a tough road to navigate. There is nothing worse than to spend time crafting a …
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Why Your Brick and Mortar Business Needs Free Guest WiFi

WiFi access is becoming ubiquitous. Tablets, smartphones, and laptops are everywhere and most businesses see the demand for free wireless access to the internet. The issue, however, is understanding or even measuring the return of investment on having a free …
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Aislelabs is the leading global provider of enterprise software for marketing automation, location analytics, predictive intelligence, and combining online and offline customer touchpoints. The company serves customers across verticals including retail, transportation, hospitality, venues, and F&B.

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