How Retailers of the Future Use In-Store Analytics
The Red Queen phenomenon, to quote Lewis Carroll, is when “it takes all the running you can do, to keep in the same place”. The retailer of the future is under a similar evolutionary constraint: pandemics, ecommerce dominance, increasing competition, complex customer journeys, increasing regulation in digital marketing are all stressors requiring continuous innovation. In-store […]
Customer Paths and Retail Store Layout — Part 11
This is the final part in our long customer path and retail store layout series! We’ve covered quite a lot from consumer behavior to types of layouts in that time. Up to this point, we’ve covered all of the major ways to create a retail store layout and all of the elements that shape a […]
Customer Paths and Retail Store Layout — Part 10
How do you create the right atmosphere for your customers? In this next part of our customer paths and retail store layout series, we’ll explore why atmosphere is a key component. Up to now we’ve been diving deeper into customer behaviour in a space and how to optimize your retail layout. Part six and part […]
Customer Paths and Retail Store Layout — Part 9
We’ve touched on signage and displays from time to time in this series but now we’ll explore strategies for how to use them in a bit more depth. Because your display, fixture, and signage strategies all depend on store layout, these tips will cover what the goal for each should be. Signage Signage provide multiple […]
Customer Paths and Retail Store Layout — Part 8
In this part of our customer paths and retail store layout series, we’ll continue with strategies that go beyond the retail store layout. Some of these following tips might be irrelevant to your space. For instance, we cover dressing rooms which clothing retailers and department stores need but other types of brick and mortar retailers […]
Customer Paths and Retail Store Layout — Part 7
This week we continue with strategies that go beyond the retail store layout. Using the right layout for your store is not only about what type of merchandise you sell but also how customers interact with the space. In part 6 of this series we covered the overall journey of a customer through a retail […]
Customer Paths and Retail Store Layout — Part 6
The the last three parts of this series covered what is basically the meat and potatoes on customer paths and retail store layouts. We explored different types of layouts and weighed the pros and cons of each. Now that you have an idea of which layout to pick, we’ll dive into some more specific in-store […]
Customer Paths and Retail Store Layout — Part 5
Part three and part four of this series covered the different types of floor plans and retail store layouts. Now in this part we’ll wrap it up with three final floor plans for creating customer paths. These final layouts are a bit different than what we have previously discussed. The herringbone layout solves a particular […]
Customer Paths and Retail Store Layout — Part 4
We are now into the core of this retail store layout series! Part three introduced us to three layouts that are very popular including the forced-path layout, the grid, and the racetrack layout. We’ll continue along those lines and introduce three more layouts to choose from. These floor plans are a little less popular but […]
Customer Paths and Retail Store Layout — Part 3
In part one and part two of this series on customer paths and retail store layouts, we covered the factors of how customers navigate a space that should be taken into account. Most customers turn right when they enter a store and then follow a counter-clockwise direction to navigate the space. This leads to creating […]
Customer Paths and Retail Store Layout — Part 2
In part one of this series, we covered why it’s important to create a customer path or journey through your retail space. We also went through the idea of a decompression zone in your retail store layout near the entrance of a store and reserving the right hand of the store for a power wall […]
Customer Paths and Retail Store Layout — Part 1
The retail experience is being revolutionized by digital technology and physical stores are catching up to their e-commerce counterparts. Using services like digital WiFi marketing platforms and location analytics helps revolutionize the physical shopping experience by understanding their customers and tailoring marketing to their preferences. Creating customer paths in a retail or department store is […]
Do Offline Retailers Have an Advantage over Online Retailers? The Answer Might Surprise You!
For the brick-and-mortar retailer in today’s digital age, there is a lot of doom-and-gloom regarding physical retail. The reality is, however, that 90% of consumer spending is still happening in brick-and-mortar stores in comparison to online retailers. Despite this, there’s no doubt that competition in the retail space is fiercer than ever without disrupters like […]
Increase Your Profit Margin by Optimizing Your Operating Hours — Part 2
Part two dives into how to increase your profit margin by using data to optimize your operating hours. In part one of how to increase your profit margin by optimizing your operating hours, we tackled what factors you should consider when optimizing operating hours for your retail store, restaurant, or other commercial space. Some of […]
Increase Your Profit Margin by Optimizing Your Operating Hours — Part 1
One of the easiest ways to increase your profit margin is by optimizing your operating hours — but it might be trickier than you think. Setting the opening hours of a retail space or restaurant is crucial to the success of any commercial space. While it may seem like a simple task of being open […]
